ASD Market Week 2026 Recap — Hebei Kelaisi Crafts Co., Ltd. Connects with Buyers in Las Vegas

ASD Market Week 2026 concluded on August 27 at the Las Vegas Convention Center. Over three days, Hebei Kelaisi Crafts Co., Ltd. brought its birthday candle and party supplies collections to the U.S. market, meeting with retail buyers, distributors, importers and industry partners at Booth N20231 & N20232 in the North Hall.

For Kelaisi Candle, the show was more than an opportunity to display products. It was an opportunity to meet buyers face to face, understand current sourcing requirements and gain a clearer view of what U.S. buyers are looking for in birthday candles and party supplies.

Three Days of Buyer Conversations

From August 25 to 27, our team welcomed visitors to the booth and introduced our latest product collections, production capabilities and customization options.

The conversations covered a wide range of topics, from individual product designs and packaging to private-label programs, production capacity and delivery schedules.

For many buyers, the first conversation started with a product. But it quickly moved to a broader question:

Can the supplier support our business beyond one order?

This is an increasingly important consideration for wholesale and retail buyers. Product design and price remain important, but buyers also need confidence in quality consistency, production capacity, communication and long-term supply.

These were exactly the areas our team was prepared to discuss.

What We Showed at ASD Market Week

Our booth featured a selection of birthday candles and party supplies developed for wholesale, retail and private-label customers.

Birthday Candles

The birthday candle collection included:

• Number candles from 0–9

• Gold and silver spiral birthday candles

• Themed birthday candle designs

• Different colors and finishes for retail assortments

• Custom birthday candle development

Birthday candles remain a highly visual category. Buyers need products that are easy to merchandise, suitable for different celebration occasions and distinctive enough to stand out among competing products.

Party Supplies

We also presented selected party supplies and coordinated celebration products, giving buyers an opportunity to explore different product combinations for their retail programs.

For customers developing themed collections, coordinated products can help create a more consistent presentation across multiple SKUs.

OEM, ODM and Private Label

Customization was another important part of our conversations at the show.

Depending on the project, our team can discuss:

• Custom product development

• Custom colors and designs

• Custom packaging

• Private-label programs

• Multi-SKU production

• OEM/ODM cooperation

For buyers managing their own brands, the ability to coordinate product development and packaging with one manufacturing partner can simplify the sourcing process.

What We Heard from Buyers

One of the most valuable parts of ASD Market Week was hearing directly from buyers about their current sourcing priorities.

1. Buyers Want More Than a Product

A competitive product is only the starting point.

Buyers are also evaluating whether a supplier can provide stable quality, consistent communication, appropriate documentation and dependable production.

This is particularly important for companies purchasing multiple SKUs or building long-term retail programs.

2. Packaging Is Part of the Product Strategy

Packaging came up repeatedly in sourcing discussions.

For retail products, packaging has to perform several functions at once. It needs to protect the product, communicate the product's value and work effectively on a retail shelf.

For birthday candles and party supplies, visual presentation is particularly important because the products are closely connected to celebrations and seasonal merchandising.

3. Reliable Supply Matters

Buyers are also paying close attention to production and delivery capabilities.

A product may perform well in the market, but if a supplier cannot maintain consistent quality or meet repeat-order schedules, scaling the product becomes difficult.

For this reason, production capacity and quality-control systems remain important factors when buyers evaluate long-term suppliers.

From Product Display to Sourcing Discussions

Trade shows create a different kind of conversation from email or online sourcing platforms.

At a booth, buyers can examine products directly, compare finishes, discuss packaging and ask questions immediately.

Our team had the opportunity to explain how our manufacturing capabilities support different types of buyers, from companies looking for established products to customers developing customized collections.

These face-to-face conversations also gave us useful feedback for future product development.

Rather than simply asking, "Which product do you like?", we focused on understanding why buyers were interested in a particular product, how they planned to sell it and what requirements they had for packaging, assortment and production.

That information is valuable long after the show ends.

Manufacturing Capability Behind the Products

The products displayed at ASD Market Week are supported by our manufacturing operations in Hebei, China.

Hebei Kelaisi Crafts Co., Ltd. has been manufacturing candles and party supplies since 1991, with facilities in Xingtai and Shijiazhuang, Hebei.

Our production capabilities support both standard product programs and customized projects. Depending on customer requirements, we can work with buyers on product development, packaging, private-label programs and volume production.

Quality management and compliance are also important parts of our production process. Our certifications and testing capabilities include BSCI, SEDEX, CE, RoHS, EN71 and ASTM F963, where applicable to the relevant products and markets.

For international buyers, manufacturing capability is not simply about how many products a factory can make. It is also about whether the supplier can maintain consistent standards as order volume and product complexity increase.

What Comes After the Show

ASD Market Week may have ended, but the work continues.

Our team is now following up with buyers who visited the booth, reviewing product requirements and discussing potential cooperation.

Some conversations will lead to samples. Others may develop into customized projects or longer-term sourcing programs.

For us, that is the real value of participating in a trade show.

A successful exhibition is not measured only by the number of visitors to a booth. It is measured by the quality of the conversations that continue after the exhibition floor closes.

Looking Ahead

Participating in ASD Market Week 2026 gave Kelaisi Candle an opportunity to meet the U.S. market directly and better understand the priorities of today's wholesale and retail buyers.

We will take the feedback from the show back to our product development and production teams, continuing to improve our birthday candle and party supplies collections while expanding our OEM, ODM and private-label capabilities.

For buyers who are developing new celebration products, expanding their existing assortment or looking for a long-term manufacturing partner, we welcome the opportunity to continue the conversation.

ASD Market Week 2026 has ended. The next stage of cooperation is just beginning.

Hebei Kelaisi Crafts Co., Ltd. has manufactured candles and party supplies since 1991, with facilities in Xingtai and Shijiazhuang, Hebei. The company holds BSCI, SEDEX, CE, RoHS, EN71 and ASTM F963 certifications, where applicable to relevant products and markets.

Contact: +86 18931109219 | east@huamingcandle.com