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Gift candles transform embellishment into a lifestyle

2019-06-18

The candle always looks like a sunset industry that has gone away, but the gift candle gives it a different definition. As early as 1969, the 17-year-old Mike Kitrich melted the colored crayons into a candle. When given as a Christmas gift to a mother, the candle has become a consumable gift. Gift candles are not a necessities of life, but Huaming Candle industry has been operating at this tiny entrance for more than a decade, becoming a popular gift candle manufacturer.
After more than ten years of in-depth excavation, Huaming Candle has developed more than one hundred products, and the product line has extended to the car fragrance in addition to the home fragrance, and even introduced candle containers and crafts, candlesticks and other related accessories. The new incense wax natural fragrance series is the main aromatherapy treatment, positioning the product design in the high fragrance market. But like the Huaming Candle market, [No matter which product line, the experience of scent is still a major sales driver for Huaming Candle industry, it sounds like a fine wine."
The scent has a magical power. He can awaken people's beautiful memories, make people excited or calm, but these are very emotional and difficult to grasp. Huaming Candle industry has been exploring new long-lasting scent, and constantly transforming the embellishment into a kind. living habit.
Such gift candles naturally make women unable to resist. In the research data of market research institutions, the main customer group in the gift candle market is women with family income of more than 3,500 yuan in the age of 25 to 54 years. Even five years ago, Huaming accounted for half of the total. Consumers are also women.
Now, this gift candle company provides end users with a buying experience and discounts, and has entered its own high-speed development era, but it is the concept of life given to each fragrance in the colorful glass bottles, or all exquisite marketing. Means, in fact, are the long-term needs of the niche products that have been added to the original brocade, and Huaming Candle industry has become the shaping and leading of life philosophy. Aromatherapy has changed the home life is becoming a fashion.


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