Stay in line with the aesthetic trends and create differentiation

According to research by Kelaisi Candle, the 2026 reports from Pantone, WGSN, and Pinterest—three of the world's leading authoritative color and consumer trend reports—show that global birthday and party aesthetics have completely moved away from the high-saturation, high-contrast, and flamboyant styles of previous years, shifting towards four main trends: low-saturation soft matte textures, natural and relaxed color schemes, retro earth tones, and a minimalist, understated luxury atmosphere. Combined with purchasing feedback from supermarkets in Europe, America, Southeast Asia, and the Middle East in the first half of 2026, orders for basic regular items declined by 22% year-on-year, while sales of seasonal themed items, atmospheric sets, and low-saturation high-end color products increased by 47% year-on-year. Seasonally differentiated new products have become a core breakthrough for overseas wholesalers to increase profits.

Hebei Kelaisi Candle has proactively planned for new product iterations in the summer and autumn of 2026. Based on four R&D logics—"international color, refined craftsmanship, professional scene selection, and full compliance standardization"—it has completed the full sampling and testing of 68 new summer designs and 52 new autumn designs, fully adapting to the needs of seasonal festivals, birthday parties, family parties, and commercial celebrations in different regions around the world.

In developing our 2026 summer new product line, we fully aligned with the international mainstream aesthetic trend of relaxation. The summer collection emphasizes a visual system of "lightness, transparency, freshness, and healing," using five internationally recognized trending colors for 2026: tranquil soft mist blue, icy mint green, creamy white, sky gray, and citrus light orange. Unlike the common high-saturation bright colors on the market, all our summer colors utilize an 8-degree low-saturation gray-toned color-matching process, strictly controlling color error within ±0.5 of the Pantone color chart, addressing the industry's common pain points of cheap colors, glaring reflections, and large batch-to-batch color variations.

Our summer candles feature a key upgrade to a transparent texture, with a newly developed "soft-light frosted transparent wax body." While ensuring safe burning, low smoke, and no dripping, this enhances the product's sophisticated transparency, making it suitable for Instagram-worthy, minimalist, and fresh-style displays. In response to the increased number of outdoor parties in summer, the new candles have all been upgraded with a high-temperature resistant and softening-resistant formula. They have undergone a laboratory test at 55℃ for 8 consecutive hours, effectively preventing candle deformation and sticking issues caused by high temperatures during summer shipping and outdoor activities, significantly reducing after-sales losses for customers.

Summer party supplies have also undergone lightweight and transparent upgrades, adding transparent matte lamination, soft-foil silver foil stamping, and light-colored gradient printing processes. The paper thickness, toughness, and waterproofness have also been upgraded, making them suitable for high-frequency occasions such as overseas summer pool parties, lawn birthday parties, girls' night outs, and children's themed parties. They also align with the current mainstream photo aesthetics on overseas social media platforms, facilitating social media dissemination and sales promotion.

In the 2026 Autumn new product development section, we closely follow WGSN's Autumn/Winter trends and European and American holiday consumption habits, focusing on "warmth, retro, texture, and atmosphere." The core autumn color scheme targets the year's popular autumn/winter colors: retro rust red, olive tea green, warm wax paper yellow, caramel brown, and misty purple, perfectly suited for core occasions such as European and American autumn harvest themes, the warm atmosphere of Halloween, Thanksgiving, and back-to-school family gatherings. The new autumn candle collection emphasizes a "retro soft matte finish," abandoning the traditional high-gloss effect and employing a new matte, frosted surface process for a more sophisticated, timeless look that perfectly complements the understated warmth of the autumn season. For large orders and customized gift boxes for the autumn/winter holidays, the new collection supports finely embossed logos, partial gold foil stamping, and custom colors, catering to the private customization needs of mid-to-high-end brands. All new autumn fragrances have undergone the latest IFRA 51 compliance upgrade, ensuring low allergens and no pungent odor, meeting EU and North American market access standards.

To align with the overseas clients' trend of "unified store style," the 2026 summer/autumn collection features consistent color schemes, a unified style, and customizable sets. Clients can freely combine candles, paper plates, paper cups, banners, rain curtains, and balloon sets to create complete store displays that evoke a fresh summer or a retro autumn feel, significantly increasing cross-selling rates. According to our 2026 overseas customer pre-sale data, the average order value of seasonal themed sets increased by over 35% compared to individual items, and the terminal repurchase rate increased by 28%.

In terms of new product launch management, kelaisi has established a complete 6-step new product R&D process: "Trend Research—Color Matching Development—Process Testing—Safety Testing—Small-scale Trial Production—Mass Production." Before any new product launch, it must complete 12 safety tests, combustion stability tests, high-temperature sea transport simulation tests, and color difference batch consistency tests to ensure that while the new products have upgraded aesthetics, their quality, compliance, and stability are completely superior to those of common products on the market. The Ningjin plant is responsible for the trial production and debugging of new product processes, while the Xinle plant is responsible for the large-scale standardized mass production of new products. The collaboration between the two plants ensures consistent delivery speed and quality.

Overall, the core competitiveness of the 2026 Summer/Autumn new products lies in: closely following international authoritative fashion trends, avoiding ubiquitous styles, strengthening seasonal differentiation, and upgrading compliance and durability. In the future, kelaisi will continue to iterate new products every quarter, providing global partners with more competitive, aesthetically pleasing, and faster-selling seasonal best-selling products, helping them to continuously gain traffic and price advantages in the local party supplies market.