Merri Wish Showcases Birthday Candles at Canton Fair

The second phase of the 140th China Import and Export Fair (Canton Fair) is taking place from October 23 to 27, 2026. For Merri Wish, the exhibition has been an opportunity to present its birthday candles and party supplies, connect with buyers, and explore potential business cooperation.

As the final day of Phase Two arrives on October 27, the team is reviewing the results of the exhibition and preparing for the next stage of customer follow-up. The booth will be dismantled on October 28 as the exhibition site transitions to the next phase.

Showcasing Birthday Candles and Party Supplies

Birthday celebrations and parties bring together a wide range of products, from cake decorations to coordinated party accessories. Buyers serving these markets often need products that suit different themes, age groups, retail channels, and price points.

At the 140th Canton Fair, Merri Wish presented birthday candles and party supplies to international buyers. The exhibition provided an opportunity to introduce the company's product range in person and discuss what buyers may need for their respective markets.

Birthday candles remain an important part of cake decoration and celebration planning. Buyers may look for different colors, shapes, numbers, letters, and themed designs to support a variety of birthday occasions. Party supplies can complement these products by helping retailers and distributors build coordinated selections for celebrations.

By presenting both product categories at the exhibition, Merri Wish was able to have direct conversations with buyers about their interests, purchasing plans, and potential next steps.

Exhibition Results: Sample Orders and Customer Follow-Up

The exhibition generated several concrete business outcomes for the Merri Wish team.

During the event, the team secured eight sample orders and two orders. Sample orders provide an opportunity for buyers to assess products more closely before considering their next purchasing steps. They can also help both parties clarify product preferences and expectations.

In addition to these orders, Merri Wish invited eight customers to visit its facilities for factory visits, inspections, and further discussions. These invitations represent an important next step for customers who want to learn more about the company and evaluate potential cooperation.

The exhibition results are one part of the broader business development process. After the fair, the team will continue communicating with customers, following up on sample requirements, and discussing the details of potential orders and factory visits.

Understanding Buyers Through Direct Communication

Trade exhibitions offer a useful setting for conversations that may be more difficult to develop through emails alone. Buyers can explain their priorities, ask questions, and discuss the practical requirements of their businesses directly with suppliers.

For birthday candles and party supplies, these conversations may involve product selection, design preferences, assortment planning, packaging requirements, order quantities, and the needs of different sales channels.

Not every discussion leads immediately to an order. Some buyers may be exploring new suppliers, while others may be reviewing products for a future season or comparing options for their existing product ranges. Understanding these different stages helps suppliers approach follow-up communication more appropriately.

For Merri Wish, the exhibition was an opportunity to connect with buyers at different stages of their purchasing process and identify where further communication could be useful.

Looking Beyond the Exhibition

The end of an exhibition does not mean the end of the business discussions that begin there. For many buyers and suppliers, the next stage involves reviewing samples, clarifying specifications, discussing quantities, and determining whether a potential cooperation is a suitable fit.

Following the Canton Fair, Merri Wish will continue its communication with the customers it met during the exhibition. The team will follow up on the sample orders, maintain contact with interested buyers, and coordinate next steps with customers who have been invited to visit the company's facilities.

These activities take time, and the outcome of each discussion will depend on the buyer's needs, evaluation process, and purchasing plans. Consistent follow-up helps keep the communication clear and allows both sides to assess potential cooperation based on practical requirements.

The Final Day of Phase Two

October 27 marks the final day of Phase Two of the 140th Canton Fair. The next day, the Merri Wish team will begin dismantling its booth as the exhibition venue transitions to the next phase.

The exhibition has provided opportunities to present birthday candles and party supplies, secure sample orders and orders, and invite customers to visit the company's facilities. These results give the team concrete matters to follow up on after the event.

Merri Wish appreciates the buyers who visited the booth and took the time to discuss their business needs. The team looks forward to continuing these conversations beyond the exhibition and exploring suitable opportunities for future cooperation.

For Merri Wish, the value of a trade fair is not limited to the days spent at the exhibition venue. The conversations, sample evaluations, and customer follow-up that take place afterward are also important parts of building business relationships over time.